Maybe I’m late to the party, but this ad for a The Cosmopolitan Las Vegas Luxury Resort & Casino is the most insane thing I’ve seen on television, maybe ever, and I’m not just talking about other ads.
And by insane I mean awesome.
It’s not just one of closest things I’ve ever seen to actual subliminal advertising, but also a spot on update of the concept of a “BlipVert” as posited by the original film version of “Max Headroom”. The music is more edgy than most of the music played in today’s clubs, let alone on TV or radio. But the picture content, the copywriting, the typography, the imagery, all extremely well done.
I don’t care about hotels in Vegas at all, but I am intrigued enough by this ad to think about what this hotel might be like. Not because that’s what the advertising agency is asking me to think - I’m not some kind of brainwashed sheep, am I? - but because the minds behind the hotel are also the clients who said yes to the ad, who hired the ad agency in the first place, who gave them the brief that led to this. My hope for the future of advertising (something I have more of than Mad Men’s Don Draper) is that creatives are thinking that many steps ahead to elicit this exact response, in someone like myself, who thinks he’s outsmarted those who would try and sell him stuff he doesn’t need. Touché Cosmo resort spa thingy, or whatever your name was…